The Insight Jar

This is where we store the building blocks of transformation. What makes The Easier Project’s work unique and impactful is the capacity to help our clients have meaningful realizations with their own eyes. We call these realizations “insights” because they are literally something you see from within.

This is how transformation happens. Change is immediate and lasting after an insight, because it’s not a piece of information you acquired, but something true that simply became part of your reality and you can’t unsee anymore.

Here’s a collection of real insights from our clients, from pro athletes, to CEOs, to artists, head coaches and more. Every single one is their description of something they have actually seen, in their own words. 

The power of obvious

Often obviousness is perceived as something negative, but it’s not. We’re used to look for “difficult”, but it is the obvious that allows you to express your best. Because it makes you lighter and clearer: behaviour follows from there. This is true also on the pitch: performance is a consequence of what I see, not an action I do. The objective is to turn our best into something obvious by understanding at a deeper level how we work.