It’s a shocking thing to say, actually.

That it can be easier.

If I say that you don’t need to try so hard.

If I tell you that it doesn’t have to be so difficult. 

What happens? 

A raised eyebrow at least.

Words like “easy” and “effortless” can feel dangerous.

At best, it seems like they might be temptations.
Luring you down a long dark road of laziness and indifference, where nothing important ever gets done.

After all, if you’re not trying your hardest, do you even care?

At worst, ”easier” looks like a trap. The snare of a snake oil salesman. Slippery promises of impossible dreams.

After all, every fool knows that success demands sacrifice.

So when we chose the name “Easier” for our project, we understood that it might raise some eyebrows.

Why don’t you do that now, actually. 

Raise your eyebrows. Literally.  If you’ve read this far, you might as well.

What happens? With eyebrows in the air? What feeling does that evoke?

Suspicion, perhaps. Skepticism. Sometimes shock. But also surprise and delight. Curiosity. Mischief.
Sudden insight. Understanding.

Now we’re getting somewhere.

(You can relax your eyebrows now.)

The idea that exceptional performance doesn’t have to be difficult is revolutionary, radical, and disruptive:
it’s all those exciting words we like to use to talk about change, innovation, and growth. 

But also, easier is just a much better quality of life.

The Easier Project is an invitation to put down the striving. The straining. The stress.
This is a call to let go of all the suffering that someone told us was the price of admission to achievement.

It’s the shocking suggestion that not only do we not need to try so hard, but that we do so much better when we don’t.
That maybe, “easier” is the answer.

For real. 

So yes. It’s a little bit shocking. Liberation often is.